How to read the tree

Tap each branch — every branch is the output of an operator. The root carries it: above, Inner Spark = EGO (the operand — the representation that takes itself for the ground); below, Voluntas — Blind Will (the engine, undefined). The operators change (Le Bon · Freud · Bateson · Luhmann · Kahneman); the operand stays. The data (Brady · Crockett · Rathje · Robertson) is not in the picture: it works without being in view — exactly as on social media. Exaltatio sui ≡ deceptio. Idem.